EVENTS

Event planning and execution from the ground up. Success is in the details - all of them. Touches that create lasting memories.  Project management and guidance that inspires your confidence.

Personalizing your experience and message  whether you're a company, product, one time or annual event, or reaching an individual professional goal.

 Concept ~ Talent ~ Production

 Activations ~ Decor ~ Venue

Catering ~ Florals 

Photography ~ Video 

 

 

Special Concept Events

Virtual Events 

Live + Silent Auctions 

Dinners + Luncheon + Brunch

Sports Theme + Competitions 

Destination Excursions 

Meetings + Retreats

Occasion Events 

Weddings + Anniversaries 

Birthdays + Milestones 

Memorials/Tributes

COMMUNICATIONS

Creative thinking that compliments your identity and grows it. 

We tell your story,  create a strategy for you that cuts through the clutter, and doesn't sell you what you don't need. Our job is to elevate your concept and brand, and we do that with a strategy that builds and sustains momentum, whether it's a one -time project  or long-range business plan or individual road map. 

MEDIA KITS & ASSETS

Review your current materials or develop new ones. and oversee any production needed:

 

Press Releases

Social Media 

Email marketing 

Newsletters

Webinars 

 Promotional Events 

Brand Objective

Webinars

Photo Shoots

Sizzle Reel - Video

Website Content

NON-PROFIT & THE ARTS

Guidance to strategize your organization, events and programming, communications and marketing to maximize resources and financial goals; or your objectives as a creatior or individual business.

Development 

Events + Concerts

Live + Silent Auctions

Communications + Marketing

Community Outreach 

Sponsorship 

Board + Committee Development

Volunteer Coordination 

Beyond Baroque 

U.S.S. Iowa 

San Pedro Waterfront Arts District

Temple Beth El San Pedro

SOLA Contemporary 

Family Promise   

Wild Honey for Autism Think Tank

The Legacy Project

Foundations For Music 

Neon Street for Homeless Youth

Heartland Alliance /Open Hand

Chicago House

AIDS Walk

NAMES Project AIDS Memorial Quilt 

 

About 

SHshoutoutLA.png

A native Chicagoan, Sharyl Holtzman relocated to Los Angeles in 2005. She has, for more than 20 years, created events and promotional strategy and audience building for non-profit and the arts, and 10 years  corprate at Paramount/VIACOM. Sharyl has a soft spot for efforts for uninsured musicians and creatives; a passion for wellness and weight management, having personally conquered obesity.

 

Sharyl's first production was at 8 years old, a carnival fundraiser for a critically ill schoolmate.  She has successfully transformed ideas into enduring entities, with precision focus and intrinsic ability to tell a story. Created memorable branding and mission statements, has an impeccable fundraising record and budget targets through events and communications.  Two non-profits she has worked for are in 25 years of service and many have on-going signature events.

 

Sharyl volunteers regularly for the arts, homeless, disadvantaged youth, AIDS + LGBTQ rights, dog rescue and wellness. And once she gets to know you will probably cook you dinner. 

Sharyl has this innate ability to tell a story, to capture who you are and what you are trying to do, with both tremendous spirit and consummate professionalism. 

 

Margaret Saadi Kramer - Teragram Music  & Jail Guitar Doors 

You amaze me! Such a daunting task and you and yours did it! Thank you from the bottom of my heart for getting and fete-ing Beyond Baroque in perfect style with depth. 

 

Liz Camiford, Penguin Random House

I called Sharyl and she was doing production, lining up risers, ordering food, scheduling interviews...all these things.  She should be headlining this show!

Bun E. Carlos, Cheap Trick

Beyond Baroque

 

amandagormanbytonleung.jpg

Amanda Gorman by Tony Leung

FB_page2.jpg

Graphic Design by Carolyn Carter 

Beyond Baroque is L.A.’s storied literary arts space, with a 52-year history of nurturing some of the city and country’s best known poets, writers, artists, musicians, and performers. Founded in 1968 in a Venice storefront by George Drury Smith, Beyond Baroque immediately became home to the Beats where Allen Ginsberg and more were regulars. Some of the artists drew crucial early support from programming and weekly poetry nights, including poet Wanda Coleman, novelist Dennis Cooper, the band X, actor Viggo Mortenson, artist Mike Kelley, the surrealist Will Alexander, and the country’s youngest Inaugural poet Amanda Gorman. Girl Rock Ltd was brought on by Beyond Baroque to celebrate its 50th birthday milestone and establish Beyond Baroque's first-ever annual gala in 2018, and pave a new path to the organization's place in literary and Venice history on the national landscape as well as building its future, Beyond This Moment with a 90 minute program of readings and performances.  Appearances included Gorman, Mortenson, John Doe & Exene Cervenka, The Doors' John Densmore, poet Kamau Daood, founder of the World Stage Theater, punk rock sensation The Linda Lindas, poet laureate Lynne Thompson, Abodouin Oyewole, founding member of The Last Poets, esteemed actor and author Simon Callow on behalf of the Christopher Isherwood Foundation and many others.

Bohemian Bachanal

Beyond Barqoue 50th Anniversary 

press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
1/1

Photos: Dietmar Kohl

EVENTS & CONFERENCES  

ACL Live Moody Theater
ACL Live Moody Theater

Alejandro Escovedo's Annual music theater event in Austin at the famed Moody venue. Fixtures and installation by David Trubridge and wakaNine. Photo by Todd V. Wolfson

press to zoom
Paramount Exhibition
Paramount Exhibition

Paramount Home Media Distribution's headquarters at distribution conferences MIPCOM and NATPE.

press to zoom
Shrek 3 Party at LA Screenings
Shrek 3 Party at LA Screenings

Home Media hosts client screening for opening of Shrek 3 during LA Screenings at Paramount.

press to zoom
Wayne Kramer, Guitar Legend/Activist
Wayne Kramer, Guitar Legend/Activist

An intimate evening of discussion about music with guitar legend/MC5 Wayne Kramer and wife Margaret, a music publisher and supervisor; and their activism with his foundation, Jail Guitar Doors.

press to zoom
Summer Soiree & Art Sale
Summer Soiree & Art Sale

Annual summer event for the San Pedro Waterfront Arts District, a friend and fundraiser with silent auction, cocktails, and live music.

press to zoom
Cross Town Traffic
Cross Town Traffic

Established annual fundraising event for SOLA Contemporary, to help establish the organization's transition from the South Bay to South LA, and bridge the two communities with artists from both in a live and silent auction.

press to zoom
Debbie Harry
Debbie Harry

Blondie legend Debbie Harry hosts opening night of Heart on Fire, a series of benefit concerts for punk architect Ivan Julian.

press to zoom
Lou Reed Tribute SXSW
Lou Reed Tribute SXSW

The first official retrospective for Lou Reed, sponsored by SXSW at the legendary Paramount Theater in Austin, Texas, March 2014.

press to zoom
Los Lobos
Los Lobos

the annual concert fundraiser benefitting Chicago for the Homeless. Girl Rock Ltd. infused new life into this long-running event, repositioning it to embrace Chicago music and literary history.

press to zoom

PROJECTS + CAMPAIGNS 

Lakland Music Instruments - Made in the USA Campaign
Lakland Music Instruments - Made in the USA Campaign

Photo shoot with Pullitzer Prize-winning photographer Charles Cherney for the new promotional "Made in the USA" campaign when Lakland absorbed manufacturing for all instruments and pick-ups in-house.

press to zoom
Lakland Made In USA WTTW 2015 IG
Lakland Made In USA WTTW 2015 IG

"Made in the USA" campaign when Lakland absorbed manufacturing for all instruments and pick-ups in-house featured on PBS/WTTW.

press to zoom
SOLA Contemporary
SOLA Contemporary
press to zoom
Dilecta Winery
Dilecta Winery

Award winning Dilecta is a boutique winery of handcrafted Rhones by winemaker/owner Orion Stang. Girl Rock Ltd helped faciliate the transition to Stang's own home and label.

press to zoom
Jim Ed Brown
Jim Ed Brown

Jim Ed Brown, country singer/songwriter, Grand Ole Opry legend inducted to the Country Music Hall of Fame in 2015. Rose to fame in a trio with his sisters, The Brown Family also known as The Three Bells, and continued with a solo career, touring and radio hosting. He recorded his first album in 30 years, In Style Again, to rave reviews in 2015, on Plowboy Records, a boutique label owned by the grandson of Eddie Arnold. He later succumbed to lung cancer in 2015.

press to zoom
Vince Bell
Vince Bell

One man show at Library Girl; Vince Bell's Ojo is Shamanism - T Bone Burnett "Vince Bell is not your typical Texas singer-songwriter. His music is more art song than folk song, more Jacques Brel than Woody Guthrie...He's easier to compare to David Crosby or Joni Mitchell than to Willie or Waylon." -Acoustic Guitar Magazine

press to zoom
Did It Book Tour
Did It Book Tour
press to zoom
Chi-Town Social Club
Chi-Town Social Club

Chicago soul with a regional sound, pioneered in the 60s, flourished in the 70s - . Darryl Jones (Rolling Stones), Vince Wilburn, Jr (nephew/co-executor Miles Davis Estate) Nicholas Tremulis, Shawn Christopher (Chaka Khan, Sonia Dada)

press to zoom
Book Launch for Leg McNeil
Book Launch for Leg McNeil

Punk legend, author Legs McNeil book release party for his second oral history tome in New York.

press to zoom

Sharyl's professionalism and grace 

astound me.

-Susan Hayden, Producer & Founder, Library Girl 

On the ground floor of the AIDS epidemic, Sharyl developed both a one of a kind annual event in the Croquet Tournament and established a style of communication and outreach  we still use 25 years later. Sharyl  provides solid leadership with efficiency and great heart. 

 

Lori Cannon, Program Coordinator, Heartland Alliance  

PRESS 

ArtNowLA
ArtNowLA

Art Now LA review by Victoria Looseleaf. Celebrating the milestone anniversary, Beyond Baroque 50th: Bohemian Bacchanal, with founder George Drury Smith (L) and executive director Richard Modiano (R). Holding the cake is a staffer from San Pedro's Beacon House, recovery and housing for men; cake by Pollyann Bakery, of San Pedro.

press to zoom
Billboard
Billboard
press to zoom
Bass Japan
Bass Japan
press to zoom
Record Reviews
Record Reviews

Rave reviews for Alejandro Escovedo's 2018 Release The Crossing (Yep Roc)

press to zoom
MOJO
MOJO
press to zoom
Forbes
Forbes
press to zoom
Chicago Free Press
Chicago Free Press
press to zoom
GQ
GQ

The Hideout featured in GQ's music issue, with photo shoot of Neko Case.

press to zoom
Rolling Stone
Rolling Stone

The Waltz III benefit concert featured in Random Notes with the historical performance pairing of Billy Corgan (Smashing Pumpkins) and legend Marianne Faithfull.

press to zoom