Event planning and execution from the ground up. Success is in the details - all of them. Touches that create lasting memories.  Project management and guidance that inspires your confidence.

Personalizing your experience and message  whether you're a company, product, one time or annual event, or reaching an individual professional goal.

 Concept ~ Talent ~ Production

 Activations ~ Decor ~ Venue

Catering ~ Florals 

Photography ~ Video 



Special Concept Events

Virtual Events 

Live + Silent Auctions 

Dinners + Luncheon + Brunch

Sports Theme + Competitions 

Destination Excursions 

Meetings + Retreats

Occasion Events 

Weddings + Anniversaries 

Birthdays + Milestones 



Creative thinking that compliments your identity and grows it. 

We tell your story,  create a strategy for you that cuts through the clutter, and doesn't sell you what you don't need. Our job is to elevate your concept and brand, and we do that with a strategy that builds and sustains momentum, whether it's a one -time project  or long-range business plan or individual road map. 


Review your current materials or develop new ones. and oversee any production needed:


Press Releases

Social Media 

Email marketing 



 Promotional Events 

Brand Objective


Photo Shoots

Sizzle Reel - Video

Website Content


Guidance to strategize your event, with  production and execution to maximize resources and financial goals.


Events + Concerts

Live + Silent Auctions

Communications + Marketing

Community Outreach 


Board + Committee Development

Volunteer Coordination 

Beyond Baroque 

San Pedro Waterfront Arts District

Temple Beth El San Pedro

SOLA Contemporary 

Family Promise   

Wild Honey for Autism Think Tank

Foundations For Music 

Neon Street for Homeless Youth

Heartland Alliance /Open Hand

Chicago House


NAMES Project AIDS Memorial Quilt 



A native Chicagoan, Sharyl Holtzman relocated to Los Angeles in 2005. She has, for more than 20 years, created events and promotional strategy and audience building for non-profit and the arts, and 10 years  corprate at Paramount/VIACOM. Sharyl has a soft spot for efforts for uninsured musicians and creatives; a passion for wellness and weight management, having personally conquered obesity.


Sharyl's first production was at 8 years old, a carnival fundraiser for a critically ill schoolmate.  She has successfully transformed ideas into enduring entities, with precision focus and intrinsic ability to tell a story. Created memorable branding and mission statements, has an impeccable fundraising record and budget targets through events and communications.  Two non-profits she has worked for are in 25 years of service and many have on-going signature events.


Sharyl volunteers regularly for the arts, homeless, disadvantaged youth, AIDS + LGBTQ rights, dog rescue and wellness. And once she gets to know you will probably cook you dinner. 

Sharyl has this innate ability to tell a story, to capture who you are and what you are trying to do, with both tremendous spirit and consummate professionalism. 


Margaret Saadi Kramer - Teragram Music  & Jail Guitar Doors 

You amaze me! Such a daunting task and you and yours did it! Thank you from the bottom of my heart for getting and fete-ing Beyond Baroque in perfect style with depth. 


Liz Camiford, Penguin Random House

I called Sharyl and she was doing production, lining up risers, ordering food, scheduling interviews...all these things.  She should be headlining this show!

Bun E. Carlos, Cheap Trick

Beyond Baroque


Photo: Tony Leung

Beyond Baroque is L.A.’s storied literary arts space, with a 52-year history of nurturing some of the city and country’s best known poets, writers, artists, musicians, and performers. Founded in 1968 in a Venice storefront by George Drury Smith, Beyond Baroque immediately became home to the Beats where Allen Ginsberg and more were regulars. Some of the artists drew crucial early support from our programming and weekly poetry nights, including poet Wanda Coleman, novelist Dennis Cooper, the band X, actor Viggo Mortenson, artist Mike Kelley, the surrealist Will Alexander, and the country’s youngest Inaugural poet Amanda Gorman. Beyond Baroque celebrated it's 50th birthday milestone with a gala celebrating it's vast history with appearances by Mortenson, John Doe & Exene Cervenka, The Doors' John Densmore, poet Kamau Daood, founder of the World Stage Theater and many more. 

Bohemian Bachanal

Beyond Barqoue 50th Anniversary 


Photos: Dietmar Kohl



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Sharyl's professionalism and grace 

astound me.

-Susan Hayden, Producer & Founder, Library Girl 

On the ground floor of the AIDS epidemic, Sharyl developed both a one of a kind annual event in the Croquet Tournament and established a style of communication and outreach  we still use 25 years later. Sharyl  provides solid leadership with efficiency and great heart. 


Lori Cannon, Program Coordinator, Heartland Alliance  


Art Now LA review by Victoria Looseleaf. Celebrating the milestone anniversary, Beyond Baroque 50th: Bohemian Bacchanal, with founder George Drury Smith (L) and executive director Richard Modiano (R). Holding the cake is a staffer from San Pedro's Beacon House, recovery and housing for men; cake by Pollyann Bakery, of San Pedro.
Bass Japan
Record Reviews
Rave reviews for Alejandro Escovedo's 2018 Release The Crossing (Yep Roc)
Chicago Free Press
The Hideout featured in GQ's music issue, with photo shoot of Neko Case.
Rolling Stone
The Waltz III benefit concert featured in Random Notes with the historical performance pairing of Billy Corgan (Smashing Pumpkins) and legend Marianne Faithfull.
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WHERE TO FIND ME  Zoom & Google Meet Skype: girlrockltd 



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