EVENTS
Event planning and execution from the ground up. Success is in the details - all of them. Touches that create lasting memories. Project management and guidance that inspires your confidence.
Personalizing your experience and message whether you're a company, product, one time or annual event, or reaching an individual professional goal.
Concept ~ Talent ~ Production
Activations ~ Decor ~ Venue
Catering ~ Florals
Photography ~ Video
Special Concept Events
Virtual Events
Live + Silent Auctions
Dinners + Luncheon + Brunch
Sports Theme + Competitions
Destination Excursions
Meetings + Retreats
Occasion Events
Weddings + Anniversaries
Birthdays + Milestones
Memorials/Tributes
COMMUNICATIONS
Creative thinking that compliments your identity and grows it.
We tell your story, create a strategy for you that cuts through the clutter, and doesn't sell you what you don't need. Our job is to elevate your concept and brand, and we do that with a strategy that builds and sustains momentum, whether it's a one -time project or long-range business plan or individual road map.
MEDIA KITS & ASSETS
Review your current materials or develop new ones. and oversee any production needed:
Press Releases
Social Media
Email marketing
Newsletters
Webinars
Promotional Events
Brand Objective
Webinars
Photo Shoots
Sizzle Reel - Video
Website Content
NON-PROFIT & THE ARTS
Guidance to strategize your organization, events and programming, communications and marketing to maximize resources and financial goals; or your objectives as a creatior or individual business.
Development
Events + Concerts
Live + Silent Auctions
Communications + Marketing
Community Outreach
Sponsorship
Board + Committee Development
Volunteer Coordination
Beyond Baroque
U.S.S. Iowa
San Pedro Waterfront Arts District
Temple Beth El San Pedro
SOLA Contemporary
Family Promise
Wild Honey for Autism Think Tank
The Legacy Project
Foundations For Music
Neon Street for Homeless Youth
Heartland Alliance /Open Hand
Chicago House
AIDS Walk
NAMES Project AIDS Memorial Quilt
About
A native Chicagoan, Sharyl Holtzman relocated to Los Angeles in 2005. She has, for more than 20 years, created events and promotional strategy and audience building for non-profit and the arts, and 10 years corprate at Paramount/VIACOM. Sharyl has a soft spot for efforts for uninsured musicians and creatives; a passion for wellness and weight management, having personally conquered obesity.
Sharyl's first production was at 8 years old, a carnival fundraiser for a critically ill schoolmate. She has successfully transformed ideas into enduring entities, with precision focus and intrinsic ability to tell a story. Created memorable branding and mission statements, has an impeccable fundraising record and budget targets through events and communications. Two non-profits she has worked for are in 25 years of service and many have on-going signature events.
Sharyl volunteers regularly for the arts, homeless, disadvantaged youth, AIDS + LGBTQ rights, dog rescue and wellness. And once she gets to know you will probably cook you dinner.
Sharyl has this innate ability to tell a story, to capture who you are and what you are trying to do, with both tremendous spirit and consummate professionalism.
Margaret Saadi Kramer - Teragram Music & Jail Guitar Doors
You amaze me! Such a daunting task and you and yours did it! Thank you from the bottom of my heart for getting and fete-ing Beyond Baroque in perfect style with depth.
Liz Camiford, Penguin Random House
I called Sharyl and she was doing production, lining up risers, ordering food, scheduling interviews...all these things. She should be headlining this show!
Bun E. Carlos, Cheap Trick
Beyond Baroque
Amanda Gorman by Tony Leung
Graphic Design by Carolyn Carter
Beyond Baroque is L.A.’s storied literary arts space, with a 52-year history of nurturing some of the city and country’s best known poets, writers, artists, musicians, and performers. Founded in 1968 in a Venice storefront by George Drury Smith, Beyond Baroque immediately became home to the Beats where Allen Ginsberg and more were regulars. Some of the artists drew crucial early support from programming and weekly poetry nights, including poet Wanda Coleman, novelist Dennis Cooper, the band X, actor Viggo Mortenson, artist Mike Kelley, the surrealist Will Alexander, and the country’s youngest Inaugural poet Amanda Gorman. Girl Rock Ltd was brought on by Beyond Baroque to celebrate its 50th birthday milestone and establish Beyond Baroque's first-ever annual gala in 2018, and pave a new path to the organization's place in literary and Venice history on the national landscape as well as building its future, Beyond This Moment with a 90 minute program of readings and performances. Appearances included Gorman, Mortenson, John Doe & Exene Cervenka, The Doors' John Densmore, poet Kamau Daood, founder of the World Stage Theater, punk rock sensation The Linda Lindas, poet laureate Lynne Thompson, Abodouin Oyewole, founding member of The Last Poets, esteemed actor and author Simon Callow on behalf of the Christopher Isherwood Foundation and many others.
Bohemian Bachanal
Beyond Barqoue 50th Anniversary
Photos: Dietmar Kohl
EVENTS & CONFERENCES
Alejandro Escovedo's Annual music theater event in Austin at the famed Moody venue. Fixtures and installation by David Trubridge and wakaNine. Photo by Todd V. Wolfson
Paramount Home Media Distribution's headquarters at distribution conferences MIPCOM and NATPE.
Home Media hosts client screening for opening of Shrek 3 during LA Screenings at Paramount.
An intimate evening of discussion about music with guitar legend/MC5 Wayne Kramer and wife Margaret, a music publisher and supervisor; and their activism with his foundation, Jail Guitar Doors.
Annual summer event for the San Pedro Waterfront Arts District, a friend and fundraiser with silent auction, cocktails, and live music.
Established annual fundraising event for SOLA Contemporary, to help establish the organization's transition from the South Bay to South LA, and bridge the two communities with artists from both in a live and silent auction.
Blondie legend Debbie Harry hosts opening night of Heart on Fire, a series of benefit concerts for punk architect Ivan Julian.
The first official retrospective for Lou Reed, sponsored by SXSW at the legendary Paramount Theater in Austin, Texas, March 2014.
the annual concert fundraiser benefitting Chicago for the Homeless. Girl Rock Ltd. infused new life into this long-running event, repositioning it to embrace Chicago music and literary history.
PROJECTS + CAMPAIGNS
Photo shoot with Pullitzer Prize-winning photographer Charles Cherney for the new promotional "Made in the USA" campaign when Lakland absorbed manufacturing for all instruments and pick-ups in-house.
"Made in the USA" campaign when Lakland absorbed manufacturing for all instruments and pick-ups in-house featured on PBS/WTTW.
Award winning Dilecta is a boutique winery of handcrafted Rhones by winemaker/owner Orion Stang. Girl Rock Ltd helped faciliate the transition to Stang's own home and label.
Jim Ed Brown, country singer/songwriter, Grand Ole Opry legend inducted to the Country Music Hall of Fame in 2015. Rose to fame in a trio with his sisters, The Brown Family also known as The Three Bells, and continued with a solo career, touring and radio hosting. He recorded his first album in 30 years, In Style Again, to rave reviews in 2015, on Plowboy Records, a boutique label owned by the grandson of Eddie Arnold. He later succumbed to lung cancer in 2015.
One man show at Library Girl; Vince Bell's Ojo is Shamanism - T Bone Burnett "Vince Bell is not your typical Texas singer-songwriter. His music is more art song than folk song, more Jacques Brel than Woody Guthrie...He's easier to compare to David Crosby or Joni Mitchell than to Willie or Waylon." -Acoustic Guitar Magazine
Chicago soul with a regional sound, pioneered in the 60s, flourished in the 70s - . Darryl Jones (Rolling Stones), Vince Wilburn, Jr (nephew/co-executor Miles Davis Estate) Nicholas Tremulis, Shawn Christopher (Chaka Khan, Sonia Dada)
Punk legend, author Legs McNeil book release party for his second oral history tome in New York.
Sharyl's professionalism and grace
astound me.
-Susan Hayden, Producer & Founder, Library Girl
On the ground floor of the AIDS epidemic, Sharyl developed both a one of a kind annual event in the Croquet Tournament and established a style of communication and outreach we still use 25 years later. Sharyl provides solid leadership with efficiency and great heart.
Lori Cannon, Program Coordinator, Heartland Alliance
PRESS
Art Now LA review by Victoria Looseleaf. Celebrating the milestone anniversary, Beyond Baroque 50th: Bohemian Bacchanal, with founder George Drury Smith (L) and executive director Richard Modiano (R). Holding the cake is a staffer from San Pedro's Beacon House, recovery and housing for men; cake by Pollyann Bakery, of San Pedro.
Rave reviews for Alejandro Escovedo's 2018 Release The Crossing (Yep Roc)
The Hideout featured in GQ's music issue, with photo shoot of Neko Case.
The Waltz III benefit concert featured in Random Notes with the historical performance pairing of Billy Corgan (Smashing Pumpkins) and legend Marianne Faithfull.