We'll Take You There 

EVENTS

Some people look for a beautiful place. Others make a place beautiful.

 

Success is in the details - all of them.  Project management and guidance that inspires your confidence. Based in Los Angeles, native of Chicago, travel to you.  

Personalizing your experience...from the big picture to the moments. 

 Concept + Talent  +Production

 Venue + Decor + Activations  

Catering + Florals 

Photography + Video + Livestream

COMMUNICATIONS

Know your audience.

 

Telling your story by creating a strategy that cuts through the clutter. Review your materials or create new ones. Elevate your brand with a synergistic approach that builds and sustains momentum. It's not just about building your audience...it's also making sure they are listening.  

Content Creation

Assets + Collateral

Press Releases 

Bios + One Sheets 

Social Media Strategy + Curation

Video + Photography

DEVELOPMENT CONSULTING

Clarity of focus.

 

Meeting you where you are at to get you where you want to be. For nonprofits, creatives, small business.

Strategic Plans

Annual Reports 

Events + Concerts

Auctions

Community Engagement 

Sponsorship 

Philanthropy 

Board + Committee Development

Team Retreats 

Volunteer Coordination 

 

About 

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A native Chicagoan, Sharyl Holtzman relocated to Los Angeles in 2005. She has, for more than 25+ years, successfully transformed ideas and concepts into enduring entities, with precision focus and intrinsic ability to tell a story through events and communications strategies across multiple platforms and sectors.

Sharyl's first production was at age 8, a carnival fundraiser for a critically ill schoolmate and by age 10 she was keeping a daily journal and writing stories. She has developed and produced events, communications strategy and engagement for nonprofit and the arts, expanded her expertise at Paramount Pictures on the global marketing and sales team for distribution to television. In 2016 Sharyl relocated to San Pedro, while she began working in development with the 54-year old literary arts organization Beyond Baroque. 

"Over my career, I’ve consistently empowered teams to succeed for less than budgeted, with greater results than expected."

Sharyl has created memorable branding and mission statements, has an impeccable track record, with budgets and exceeds expectations. Two non-profits she has worked for are in 25 years of service and many utilize the annual events and strategies she created. 

 

Sharyl has a soft spot for efforts for uninsured musicians and creatives; a passion for wellness and weight management, having personally conquered obesity  Sharyl volunteers regularly for the arts, homeless, LGBTQ rights, dog rescue and wellness. And once she gets to know you she will probably cook you dinner. 

Sharyl was our rock, the epicenter of everything. She took a vision and made it a reality with three sold out days of events WITH a concert with 5 bass legends, for our 10th anniversary, She both kept us within our means so that after costs we made a 10K contribution to the Merit School of Music. When we absorbed our manufactuing in-house,  Sharyl understood our business model and needs,  and executed a successful local and national campaign for our  Made In USA manufacturing initiative.

John Pirruccello - President, Lakland 

You amaze me! Such a daunting task and you and yours did it! Thank you from the bottom of my heart for getting and fete-ing Beyond Baroque in perfect style with depth. 
 
Liz Camfiord, Penguin Random House

On the ground floor of the AIDS epidemic, Sharyl developed both a one of a kind annual event in the Croquet Tournament and established a style of communication and outreach we still use 25 years later. Sharyl  provides solid leadership with efficiency and great heart. 
 
Lori Cannon, Program Director,
Heartland Alliance  

I called Sharyl and she was doing production, lining up risers, ordering food, scheduling interviews...all these things.  She should be headlining this show!

Bun E. Carlos, Cheap Trick

Beyond Baroque

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Graphic Design by Carolyn Carter 

 

Beyond Baroque is L.A.’s storied literary arts space, with a 52-year history of nurturing some of the city and country’s best known poets, writers, artists, musicians, and performers, including poet Wanda Coleman, novelist Dennis Cooper, the band X, actor Viggo Mortenson, artist Mike Kelley, the surrealist Will Alexander, and the country’s youngest Inaugural poet Amanda Gorman. Girl Rock Ltd joined Beyond Baroque to pave a new path to the organization's place in literary and Venice history on the national landscape, starting with their first-ever annual gala celebrating the milestone anniversary: Beyond Baroque at 50: A Bohemian Bacchanal with Mortenson,  John Doe & Exene Cervenka, The Doors' John Densmore, poet Kamau Daood. During the pandemic we transitioned the annual dinner to Beyond This Moment, a 90 minute program of readings and performances. Appearances included Gorman, actors Bradley Whitford & Amy Landecker, punk rock sensation The Linda Lindas, poet laureate Lynne Thompson, Abodouin Oyewole, founding member of The Last Poets, esteemed actor and author Simon Callow on behalf of the Christopher Isherwood Foundation. 

Poet Amanda Gorman was introduced to the world at President Biden's 2021 inauguration; Beyond Baroque met Amanda when she was 14 years old, it is where she took her first poetry workshop and where, she says, "a young poet found the love of her life." Her history with Beyond Baroque was part of her 20/20 Special "Brave Enough" with Robin Roberts. On February 22, 2022 Beyond Baroque launched the Amanda Gorman Future Voices Poetry Prize for college-bound poets of color.

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Photos: Dietmar Kohl

FREEDOM OF THE SEAS AT THE BATTLESHIP USS IOWA
LAUNCH FOR THE NATIONAL MUSEUM OF THE SURFACE NAVY

The inaugural Freedom of the Seas Awards is the premiere annual event to launch the effort of the National Museum of the Surface Navy at the Battleship IOWA (2025) and aligns with the anniversary of the Battle of Leyte Gulf. The Awards honor those that embody the core principles of the American Surface Navy's mission to protect and defend our oceans for the benefit of the free world. 350 guests attended FOTS which honored Ambassador Robert C. O'Brien, former National Security Advisor; Admiral Michelle Howard, the first African American and woman 4-Star Admiral; Mayor Eric Garcetti and UPS and featured a menu inspired by White House chef and retired serviceman Chef Andre Rush. 

EVENTS & CONFERENCES  

From Paramount Pictures to Austin City Limits Live at the Moody; from a gallery nonprofit in South LA to City Winery New York; from a talk with a seminal punk music legend to behind the scenes with a Country Music Hall of Famer at the Grand Ole Opry; from a boutique winery to a historic penthouse art soiree to the world of making bass guitars and the people who play them...we take you there.

ACL Live Moody Theater
ACL Live Moody Theater

Alejandro Escovedo's Annual music theater event in Austin at the famed Moody venue. Fixtures and installation by David Trubridge and wakaNine. Photo by Todd V. Wolfson

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Paramount Exhibition
Paramount Exhibition

Paramount Home Media Distribution's headquarters at distribution conferences MIPCOM and NATPE.

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Shrek 3 Party at LA Screenings
Shrek 3 Party at LA Screenings

Home Media hosts client screening for opening of Shrek 3 during LA Screenings at Paramount.

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Wayne Kramer, Guitar Legend/Activist
Wayne Kramer, Guitar Legend/Activist

An intimate evening of discussion about music with guitar legend/MC5 Wayne Kramer and wife Margaret, a music publisher and supervisor; and their activism with his foundation, Jail Guitar Doors.

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Summer Soiree & Art Sale
Summer Soiree & Art Sale

Annual summer event for the San Pedro Waterfront Arts District, a friend and fundraiser with silent auction, cocktails, and live music.

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Cross Town Traffic
Cross Town Traffic

Established annual fundraising event for SOLA Contemporary, to help establish the organization's transition from the South Bay to South LA, and bridge the two communities with artists from both in a live and silent auction.

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Debbie Harry
Debbie Harry

Blondie legend Debbie Harry hosts opening night of Heart on Fire, a series of benefit concerts for punk architect Ivan Julian.

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Lou Reed Tribute SXSW
Lou Reed Tribute SXSW

The first official retrospective for Lou Reed, sponsored by SXSW at the legendary Paramount Theater in Austin, Texas, March 2014.

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Los Lobos
Los Lobos

the annual concert fundraiser benefitting Chicago for the Homeless. Girl Rock Ltd. infused new life into this long-running event, repositioning it to embrace Chicago music and literary history.

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PROJECTS + CAMPAIGNS 

Lakland Music Instruments - Made in the USA Campaign
Lakland Music Instruments - Made in the USA Campaign

Photo shoot with Pullitzer Prize-winning photographer Charles Cherney for the new promotional "Made in the USA" campaign when Lakland absorbed manufacturing for all instruments and pick-ups in-house.

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Lakland Made In USA WTTW 2015 IG
Lakland Made In USA WTTW 2015 IG

"Made in the USA" campaign when Lakland absorbed manufacturing for all instruments and pick-ups in-house featured on PBS/WTTW.

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SOLA Contemporary
SOLA Contemporary

SoLA Contemporary is a nonprofit, artist-run art organization supporting advanced explorations in Contemporary art. SoLA transitioned from the South Bay making a home in South LA. https://artandcakela.com/2020/07/31/protest-in-place-at-sola/

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Dilecta Winery
Dilecta Winery

Award winning Dilecta is a boutique winery of handcrafted Rhones by winemaker/owner Orion Stang. Girl Rock Ltd helped facilitate the transition to Stang's own home and label.

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Jim Ed Brown
Jim Ed Brown

Jim Ed Brown, country singer/songwriter, Grand Ole Opry legend inducted to the Country Music Hall of Fame in 2015. Rose to fame in a trio with his sisters, The Brown Family also known as The Three Bells, and continued with a solo career, touring and radio hosting. He recorded his first album in 30 years, In Style Again, to rave reviews in 2015, on Plowboy Records, a boutique label owned by the grandson of Eddie Arnold. He later succumbed to lung cancer in 2015.

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Vince Bell
Vince Bell

One man show at Library Girl; Vince Bell - singer/songwriter in Houston folk music /roots scene, poet, spoken word, avant garde and jazz. Vince Bell's Ojo is Shamanism - T Bone Burnett "Vince Bell is not your typical Texas singer-songwriter. His music is more art song than folk song, more Jacques Brel than Woody Guthrie...He's easier to compare to David Crosby or Joni Mitchell than to Willie or Waylon." -Acoustic Guitar Magazine

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Did It: The Jerry Rubin Story Book Tour
Did It: The Jerry Rubin Story Book Tour

Did It! From Yippie to Yuppie: Jerry Rubin, an American Revolutionary is an oral & visual history of the infamous and ubiquitous Rubin – the first ever biography of the co-founder of the Yippies, Anti-Vietnam War radical, Chicago 8 defendant. Written by Pat Thomas - author, musicologist, compilations curator and archivist for the Allen Ginsberg estate. https://www.latimes.com/books/jacketcopy/la-ca-jc-krassner-rubin-20170831-story.html

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Chi-Town Social Club
Chi-Town Social Club

Chicago soul with a regional sound, pioneered in the 60s, flourished in the 70s - . Darryl Jones (Rolling Stones), Vince Wilburn, Jr (nephew/co-executor Miles Davis Estate) Nicholas Tremulis, Shawn Christopher (Chaka Khan, Sonia Dada)

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Punk legend, author Legs McNeil book release party for his second oral history tome in New York.

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Sharyl's professionalism and grace 

astound me.

Susan Hayden, Producer & Founder, Library Girl 

Sharyl is an amazing storyteller, she has this intuitive ability to capture who you are and what you are trying to do, with both tremendous spirit and consummate professionalism. 
 
Margaret Saadi Kramer - Teragram Music  & Jail Guitar Doors 

Sharyl approaches her work, everything she does with thoughtful depth and care.

Eugene Daub, Artist 

PRESS 

ArtNowLA
ArtNowLA

Art Now LA review by Victoria Looseleaf. Celebrating the milestone anniversary, Beyond Baroque 50th: Bohemian Bacchanal, with founder George Drury Smith (L) and executive director Richard Modiano (R). Holding the cake is a staffer from San Pedro's Beacon House, recovery and housing for men; cake by Pollyann Bakery, of San Pedro.

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Billboard
Billboard
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Bass Japan
Bass Japan
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Record Reviews
Record Reviews

Rave reviews for Alejandro Escovedo's 2018 Release The Crossing (Yep Roc)

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MOJO
MOJO
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Forbes
Forbes
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Chicago Free Press
Chicago Free Press
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GQ
GQ

The Hideout featured in GQ's music issue, with photo shoot of Neko Case.

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Rolling Stone
Rolling Stone

The Waltz III benefit concert featured in Random Notes with the historical performance pairing of Billy Corgan (Smashing Pumpkins) and legend Marianne Faithfull.

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