EVENTS

Event planning and execution from the ground up. Success is in the details - all of them. Touches that create lasting memories.  Project management and guidance that inspires your confidence.

Personalizing your experience and message  whether you're a company, product, one time or annual event, or reaching an individual professional goal.

 Concept ~ Talent ~ Production

 Activations ~ Decor ~ Venue

Catering ~ Florals 

Photography ~ Video 

 

 

Special Concept Events

Virtual Events 

Live + Silent Auctions 

Dinners + Luncheon + Brunch

Sports Theme + Competitions 

Destination Excursions 

Meetings + Retreats

Occasion Events 

Weddings + Anniversaries 

Birthdays + Milestones 

Memorials/Tributes

COMMUNICATIONS

Creative thinking that compliments your identity and grows it. 

We tell your story,  create a strategy for you that cuts through the clutter, and doesn't sell you what you don't need. Our job is to elevate your concept and brand, and we do that with a strategy that builds and sustains momentum, whether it's a one -time project  or long-range business plan or individual road map. 

MEDIA KITS & ASSETS

Review your current materials or develop new ones. and oversee any production needed:

 

Press Releases

Social Media 

Email marketing 

Newsletters

Webinars 

 Promotional Events 

Brand Objective

Webinars

Photo Shoots

Sizzle Reel - Video

Website Content

NON-PROFIT & THE ARTS

Guidance to strategize your organization, events and programming, communications and marketing to maximize resources and financial goals; or your objectives as a creatior or individual business.

Development 

Events + Concerts

Live + Silent Auctions

Communications + Marketing

Community Outreach 

Sponsorship 

Board + Committee Development

Volunteer Coordination 

Beyond Baroque 

U.S.S. Iowa 

Jules Muck, Muralist 

San Pedro Waterfront Arts District

Temple Beth El San Pedro

SOLA Contemporary 

Family Promise   

Wild Honey for Autism Think Tank

Foundations For Music 

Neon Street for Homeless Youth

Heartland Alliance /Open Hand

Chicago House

AIDS Walk

NAMES Project AIDS Memorial Quilt 

 

About 

A native Chicagoan, Sharyl Holtzman relocated to Los Angeles in 2005. She has, for more than 20 years, created events and promotional strategy and audience building for non-profit and the arts, and 10 years  corprate at Paramount/VIACOM. Sharyl has a soft spot for efforts for uninsured musicians and creatives; a passion for wellness and weight management, having personally conquered obesity.

 

Sharyl's first production was at 8 years old, a carnival fundraiser for a critically ill schoolmate.  She has successfully transformed ideas into enduring entities, with precision focus and intrinsic ability to tell a story. Created memorable branding and mission statements, has an impeccable fundraising record and budget targets through events and communications.  Two non-profits she has worked for are in 25 years of service and many have on-going signature events.

 

Sharyl volunteers regularly for the arts, homeless, disadvantaged youth, AIDS + LGBTQ rights, dog rescue and wellness. And once she gets to know you will probably cook you dinner. 

Sharyl has this innate ability to tell a story, to capture who you are and what you are trying to do, with both tremendous spirit and consummate professionalism. 

 

Margaret Saadi Kramer - Teragram Music  & Jail Guitar Doors 

You amaze me! Such a daunting task and you and yours did it! Thank you from the bottom of my heart for getting and fete-ing Beyond Baroque in perfect style with depth. 

 

Liz Camiford, Penguin Random House

I called Sharyl and she was doing production, lining up risers, ordering food, scheduling interviews...all these things.  She should be headlining this show!

Bun E. Carlos, Cheap Trick

Beyond Baroque

 

amandagormanbytonleung.jpg

Amanda Gorman by Tony Leung

FB_page2.jpg

Graphic Design by Carolyn Carter 

Beyond Baroque is L.A.’s storied literary arts space, with a 52-year history of nurturing some of the city and country’s best known poets, writers, artists, musicians, and performers. Founded in 1968 in a Venice storefront by George Drury Smith, Beyond Baroque immediately became home to the Beats where Allen Ginsberg and more were regulars. Some of the artists drew crucial early support from our programming and weekly poetry nights, including poet Wanda Coleman, novelist Dennis Cooper, the band X, actor Viggo Mortenson, artist Mike Kelley, the surrealist Will Alexander, and the country’s youngest Inaugural poet Amanda Gorman. Beyond Baroque celebrated it's 50th birthday milestone with a gala celebrating it's vast history with appearances by Mortenson, John Doe & Exene Cervenka, The Doors' John Densmore, poet Kamau Daood, founder of the World Stage Theater and many more. 

Bohemian Bachanal

Beyond Barqoue 50th Anniversary 

Photos: Dietmar Kohl

EVENTS & CONFERENCES  

ACL Live Moody Theater
ACL Live Moody Theater

Alejandro Escovedo's Annual music theater event in Austin at the famed Moody venue. Fixtures and installation by David Trubridge and wakaNine. Photo by Todd V. Wolfson

Mercedes Sponsors The Waltz
Mercedes Sponsors The Waltz

Mercedes presents check to Neon Street for Homeless Youth. Girl Rock Ltd developed, promoted and produced the series with artistic director Nicholas Tremulis; partners Metro, WXRT and JAM Productions.

crosstown auction front-date
crosstown auction front-date
Frida-minimaltext
Frida-minimaltext
MIPTV/MIPCOM Exhibition
MIPTV/MIPCOM Exhibition

Paramount Home Media Distribution's headquarters.

Paramount-NATPE 2009
Paramount-NATPE 2009

Worldwide TV Distribution's annual hosted event for Paramount to kick off NATPE.

Shrek 3 Party at LA Screenings
Shrek 3 Party at LA Screenings

Worldwide TV Distribution hosts client screening for opening of Shrek 3 during LA Screenings at Paramount.

Shrek 3 Screening at Paramount
Shrek 3 Screening at Paramount

Worldwide TV Distribution hosts client screening for opening of Shrek 3 during LA Screenings at Paramount.

Lou Reed Tribute SXSW
Lou Reed Tribute SXSW

The first official retrospective for Lou Reed, sponsored by SXSW at the legendary Paramount Theater.

PROJECTS + CAMPAIGNS 

Lakland Music Instruments - Made in the USA Campaign
Lakland Music Instruments - Made in the USA Campaign

Photo shoot with Pullitzer Prize-winning photographer Charles Cherney for the new promotional "Made in the USA" campaign when Lakland absorbed manufacturing for all instruments and pick-ups in-house.

Metro Bootleg Series Compilation
Metro Bootleg Series Compilation

In celebration of the 28th anniversary of the beloved historical venue, Girl Rock Ltd determined availability of songs/artists, handled artist outreach and clearances.

Joshua Elias
Joshua Elias

Joshual Elias is a lyrical abstract artist, writer and poet. rtwork is widely collected. Recent inclusions are at the Rand Corporation, Annenberg Foundation, as well as numerous private collections throughout the U.S. and Europe.

Book Launch for Leg McNeil
Book Launch for Leg McNeil

Punk legend, author Legs McNeil book release party for his second oral history tome in New York.

Jim Ed Brown
Jim Ed Brown

Jim Ed Brown, country singer/songwriter, Grand Ole Opry legend inducted to the Country Music Hall of Fame in 2015. Rose to fame in a trio with his sisters, The Brown Family also known as The Three Bells, and continued with a solo career, touring and radio hosting. He recorded his first album in 30 years, In Style Again, to rave reviews in 2015, on Plowboy Records, a boutique label owned by the grandson of Eddie Arnold. He later succumbed to lung cancer in 2015.

Stolen Child-911 Relief Effort
Stolen Child-911 Relief Effort

The project of Chicago's Wilco, in response to the 911 tragedy. An evening of music, art and spoken word.

Por Vida Tribute Record
Por Vida Tribute Record

The acclaimed tribute CD when Alejandro Escovedo was stricken with Hepatitis C. Girl Rock Ltd set up the production template, artist outreach, consult for non-profit status.

ChiTownSocial-Invite-NO ADDRESS-DRAFT
ChiTownSocial-Invite-NO ADDRESS-DRAFT
ojo
ojo

Sharyl's professionalism and grace 

astound me.

-Susan Hayden, Producer & Founder, Library Girl 

On the ground floor of the AIDS epidemic, Sharyl developed both a one of a kind annual event in the Croquet Tournament and established a style of communication and outreach  we still use 25 years later. Sharyl  provides solid leadership with efficiency and great heart. 

 

Lori Cannon, Program Coordinator, Heartland Alliance  

PRESS 

ArtNowLA
ArtNowLA

Art Now LA review by Victoria Looseleaf. Celebrating the milestone anniversary, Beyond Baroque 50th: Bohemian Bacchanal, with founder George Drury Smith (L) and executive director Richard Modiano (R). Holding the cake is a staffer from San Pedro's Beacon House, recovery and housing for men; cake by Pollyann Bakery, of San Pedro.

Billboard
Billboard
Bass Japan
Bass Japan
Record Reviews
Record Reviews

Rave reviews for Alejandro Escovedo's 2018 Release The Crossing (Yep Roc)

MOJO
MOJO
Forbes
Forbes
Chicago Free Press
Chicago Free Press
GQ
GQ

The Hideout featured in GQ's music issue, with photo shoot of Neko Case.

Rolling Stone
Rolling Stone

The Waltz III benefit concert featured in Random Notes with the historical performance pairing of Billy Corgan (Smashing Pumpkins) and legend Marianne Faithfull.