A native Chicagoan, Sharyl Holtzman relocated to Los Angeles in 2005. She has, for more than 20 years, created events and promotional strategy and audience building for non-profit and the arts, and 10 years  corprate at Paramount/VIACOM. Sharyl has a soft spot for efforts for uninsured musicians and creatives; a passion for wellness and weight management, having personally conquered obesity.


Sharyl's first production was at 8 years old, a carnival fundraiser for a critically ill schoolmate.  She has successfully transformed ideas into enduring entities, with precision focus and intrinsic ability to tell a story. Created memorable branding and mission statements, has an impeccable fundraising record and budget targets through events and communications.  Two non-profits she has worked for are in 25 years of service and many have on-going signature events.


Sharyl volunteers regularly

for the arts, disadvantaged youth,

homeless, AIDS, LGBT rights, animal rescue and wellness. And once she gets to know you will probably cook you dinner. 


Event planning and execution from the ground up: invitations, timelines, decor, talent, venues, vendor management, production  activations, to catering, photography and video. 

Meetings + Retreats







Private Events 




Success is in the detail - all of them. Touches that create lasting memories.   Laser project management. 

Help you shape the message of  your company, product, one time or annual event, or your individual professional goal by tailoring successful operations and logistics.​


Guidance  to work with youfor your event strategy,  production and execution to maximize resources and financial goals.


Creative thinking that compliments your identity and grows it. 

Press Releases

Social Media 

Email marketing 


 Promotional Events 



We tell your story,  create a strategy for you that cuts through the clutter, and doesn't sell you what you don't need. Our job is to elevate your  concept, and we do that with a strategy that builds and sustains momentum, whether it's a one -time project  or long-range business or individual map. 


Review your current materials or develop new ones. and oversee any production needed:


Photo Shoots

Sizzle Reel - Video

Website Content

Brand Objective

Digital Footprint


Beyond Baroque 

Vince Bell -Songwriter & Poet

SoLA Contemporary Non-Profit

Dilecta Winery

Lakland Music Instruments 

Joshua Elias - Visual Artist

Punks 'n Roses Photography


Howard Uller Consulting 





San Pedro Waterfront Arts District

Temple Beth El San Pedro

Family Promise   

Wild Honey for Autism Think Tank

Foundations of Music 

Heartland Alliance /Open Hand 



Darryl Jones  

Musician, Composer,

Guitar maker, Speaker

Nicholas Tremulis 

Musician, Composer, Producer 

Julie Christensen - Musician

Jim Ed Brown- Opry Legend

Susan Voelz - Violinist

Jon Colman - Musician 

Chi-Town Social Club

Candy Golde 

The Fauntleroys 

Plowboy Records

Lovey Dove- Musicians/DJs

Sharyl has this innate ability to tell a story, to capture who you are and what you are trying to do, with both tremendous spirit and consummate professionalism. You know it will get done and done right when she is on board.


Margaret Saadi Kramer - Antic Inc & Jail Guitar Doors 



You amaze me! Such a daunting task and you and yours did it! Thank you from the bottom of my heart for getting and fete-ing Beyond Baroque in perfect style with depth. 


Liz Camiford, Penguin Random House

I called Sharyl and she was doing production, lining up risers, ordering food, scheduling interview, all these things.  She should be headlining this show! - Bun E. Carlos, Cheap Trick

Beyond Baroque


Beyond Baroque is one of the United States' leading independent Literary | Arts Centers and public spaces dedicated to expanding the public's knowledge of poetry, literature and art through cultural events and community interaction. 2018 marked the 50th anniversary, celebrating with the Beyond Gala: Bohemian Bacchanal, premier of the George Drury Smith, founder,  documentary, proclamation by the City of Los Angeles declaring November 16 Beyond Baroque Day. 


Founded in 1968 as an experimental literary magazine, Beyond Baroque is based out of the original City Hall building in Venice, California. The Center offers a diverse variety of literary and arts programming including readings and workshops. The building also houses a bookstore with the largest collection of new poetry books for sale and an archive that houses over 40,000 books, including small press and limited-edition publications, chronicling the history of poetry movements in Los Angeles and beyond. Through the years, Beyond Baroque has played muse to the Venice Beats, the burgeoning Punk movement and visiting scholars. Many of the city's leading literary talents, including Dennis Cooper, Wanda Coleman, Tom Waits, Exene Cervenka and Amy Gerstler, are alumni of the Wednesday night poetry workshop. Many of the world’s most well-known independent artists, including Patti Smith, Viggo Mortenson, Michael McClure and ana Gioia, and Viggo Mortensen have performed on its stage.


On Inauguration Day January 20. 2021 the world met Amanda Gorman, at age 22, the  youngest inaugural poet, National Poet Laureate; and the first Youth Poet Laureate of Los Angeles, a program developed with the help of Beyond Baroque's executive director emeritus Richard Modiano, and is its fiscal sponsor. Amanda started writing poetry at Beyond Baroque: "I think back to scribbling in my journal in some small, sweltering room at Beyond Baroque, where a young poet found the love her life."  






Darryl's international recording and touring career took flight at age 21, with jazz icon Miles Davis. Gigs with Sting, Herbie Hancock, Peter Gabriel, Madonna, Eric Clapton, and others soon followed, and since ‘93 he’s been the bassist for the Rolling Stones.

Born on the south side of Chicago into a musical family. His father taught him drums and xylophone at 7 years old. But when Jones saw his neighbor, Angus Thomas, playing bass in the school talent show, the nine year old foresaw his destiny. He immediately began studying with Angus, and within a year played his first gig, along with his brother on guitar, at the next school talent show. After completing the intensive music program at Chicago Vocational High School he attended Southern Illinois University at Carbondale.


Jones was guided with the firm and loving hand of his parents, and his reputation for passionately serving the function of the music got people talking. They played gigs around Chicago for the likes of Ghallib Ghallab, Otis Clay, Ken Chaney, and Phil Upchurch. 

When his schedule permits, he performs with other artists, co-leads a couple of bands, serves the legacy of The Chief with the Miles Electric Band; and in 2017 he debuted The Darryl Jones Project, and founded the Jones Musical Instrument Company to craft custom basses and guitars.


"Vince is a poet"-  Townes Van Zandt 

"Ojo is shamanism” – T Bone Burnett


Vince Bell's career spans 40 years, born in the thriving Houston Montronse scene in the 70s. His songs have been performed and recorded by such diverse talents as Little Feat, Lyle Lovett and Nanci Griffith, and both a ballet and musical have been set to his work. A serious car accident led him to a 10-year recovery and brain injury, and the work continued. He made five critically acclaimed records and a live performance DVD, he is the author of an autobiography, One Man’s Music: The Life and Times of Texas Songwriter Vince Bell and one-man performance piece, One Man’s Music: A Monologue with Song. 


His recent work Ojo is an improv, Bell’s poetry, yrics and hand written notes realized by a  stellar collection of avant garde, jazz, and Americana musicians, produced by Bob Neuwirth, who also produced Bell’s first record, “Phoenix.” Together with producers Dave Soldier (Soldier String Quartet, owner of Ojo’s Mulatta Records) and Patrick Derivaz (engineer) brought 40 years of Vince’s words and the vision of Ojo to life. 

Bell is currently writing Americana tunes for a new record with his first touring dates in 15 years in the US and Europe. 



Julie Christensen’s story is woven into decades of the fabric of underground and roots rock ’n’ roll. Julie tells her stories, conveying the beauty of suffering with a subtlety that has become her signature,  no matter what the genre they are sung in. "One of the truer singers you’ll ever hear — straight up, no mannerisms, perfect taste; recognize how she could sing with both Leonard Cohen and Chris D." LA WEEKLY


Julie is a founding member of the Divine Horsemen with Chris Dejardins, has toured extensively with Leonard Cohen. She has performed with artists including Iggy Pop, Public Image Limited, Van Dyke Parks, John Doe, Exene Cervenka, and k.d. lang. A Sad Clown is Julie's 7th release, her second with Nashville band Stone Cupid featuring Jeff Turmes (Mavis Staples) Julie appears on the Flesh Eaters new album, their first in 25 years, and has toured the US with the band.

Says Todd Rundgren, who produced Julie's first album in 1994, "It was her ability to sing with conviction in a variety of approaches that made her extraordinary to me."

Julie was inducted into the Iowa Music Association Hall of Fame, Class of 2018, an award and honor she shares with inductee, legend Wanda Jackson. 

Sharyl's professionalism and grace 

astound me.

- Susan Hayden, Producer & Founder, Library Girl 

On the ground floor, Sharyl developed both a one of a kind annual event in the Croquet Tournament and established a style of corporate and volunteer communication we still use 25 years later. Sharyl knows how to provide a solid non-profit process, with efficiency and great heart. 


Lori Cannon, Program Coordinator, Heartland Alliance  


Nicholas Tremulis is a classic Chicago product, born to a jazz piano-playing father and a blues-singing mother, and raised in Greektown and Northbrook, dubbed “the music mayor of Chicago” by radio veteran Norm Winer (retired WXRT program director). His household full of visiting musicians inspired Tremulis to pick up a guitar as a teenager.  After an apprenticeship playing clubs, he formed the 13-piece Nicholas Tremulis Band to play Tremulis’ energetic combination of rock, R&B, free jazz and soul, quickly becoming a top band in Chicago, signed by Chris Blackwell to Island Records, along with U2 and Melissa Etheridge.  After two records on Island, Tremulis created a smaller band, and kept right on his creative jag with more EP and LP releases spanning over 30 years. Tremulis became an in-demand artist worldwide, touring in Europe on his own,backing and recording with Keith Richards, Rick Danko, Bonnie Raitt, Mavis Staples, Ivan Neville; formed side projects like Candy Golde with Wilco’s John Stirratt, Rick Rizzo  (Eleventh Dream Day), and Cheap Trick’s Bun E. Carlos and The Faunteroys with troubadour legend Alejandro Escovedo, punk architect Ivan Julian and Linda Pitmon (The Minus 3, Baseball Project) and Chi-Town Social Club with Darryl Jones (Rolling Stones, Miles, Davis, Sting), Vince Wilburn Jr (nephew of Miles Davis) and Shawn Christopher (Sonia Dada, Chaka Khan).Hs He also serves as musical director for Jones' solo work. Nick created The Waltz, a five-year charity concert series benefiting homeless teens, guest artists that spanned a music jukebox inspired by The Last Waltz, the farewell concert of The Band; The Band's Rick Danko christened the debut, Mavis Staples the final event, with a range of guest artists that included Jeff Tweedy (Wilco), Steve Earle, Billy Corgan (Smashing Pumpkins) Rick Nielsen (Cheap Trick) blues legend Hubert Sumlin, glam architects Ian Hunter (Mott the Hoople) and David Johansen (The New York Dolls), legend Ronnie Spector, roots/punk favorite Jon Langford, jazz vocalist Kurt Elling and more. Tremulis co-hosted XRT’s “Eclectic Company” with Jon Langford; hosts a series at the Ed Paschke Center; and he also is an accomplished producer and composer, teaming regularly with long-time friend and film documentary producer Dan Andries (WTTW), wracking up multiple Emmy awards over the years. Nick still plays with the original core members of the Nicholas Tremulis Band, now expanded to The Prodigal 9, with a new record mixed recently by producer Rob Fraboni (The Last Waltz, Keith Richards, Bob Dylan).


A career spanning 40 years, from punk to americana, rock, one of our most beloved troubadors. His current latest album"The Crossing" (Yep Roc Records) is a critical smash, garnering raves from Rolling Stone, New Yorker, NPR and more and is now also recorded in Spanish. He was the recipient of the 2018 Townes Van Zandt Songwriter of the Year award presented at the Austin Music Awards. He has produced and staged numerous concept shows and events including his deeply personal story, "By The Hand of The Father," ACL Live at the Moody Theater, the SXSW 2014 Lou Reed Tribute and was renowned for his SXSW Sunday closing show at the Continental Club where he and many others got their start. Alejandro is a Heptitis C survivior and became a spokessperson  in 2016 for Prevent Cancer Foundation's Think About the Link.

"Escovedo's art is in the literate storytelling that is implicitly wedded to a sonic tapestry that stuns." NPR MUSIC



Art Now LA review by Victoria Looseleaf. Celebrating the milestone anniversary, Beyond Baroque 50th: Bohemian Bacchanal, with founder George Drury Smith (L) and executive director Richard Modiano (R). Holding the cake is a staffer from San Pedro's Beacon House, recovery and housing for men; cake by Pollyann Bakery, of San Pedro.
Bass Japan
Record Reviews
Rave reviews for Alejandro Escovedo's 2018 Release The Crossing (Yep Roc)
Chicago Free Press
The Hideout featured in GQ's music issue, with photo shoot of Neko Case.
Rolling Stone
The Waltz III benefit concert featured in Random Notes with the historical performance pairing of Billy Corgan (Smashing Pumpkins) and legend Marianne Faithfull.
Show More

sharyl@girlrockltd.com  Zoom & Google Meet Skype: girlrockltd 



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Stolen Child-911 Relief Effort

The project of Chicago's Wilco, in response to the 911 tragedy. An evening of music, art and spoken word.